02 ADD SOME KICK TO YOUR CAMPAIGN! A major summer of football presents a powerful opportunity for brands to connect with one of the UK’s most engaged audiences. Sports fans are highly active when it comes to merchandise, with 94% having purchased official products and many keeping items for years due to their emotional connection and perceived quality.* Purchasing behaviour is driven by more than just support for a team. Key moments such as tournaments, matchdays and major victories play a significant role, creating spikes in demand and making timing critical for campaigns.* Football remains at the heart of this opportunity, with wearable items and practical, fan-focused products continuing to drive demand, and nearly half offans having purchased merchandise immediately after a major win or milestone.* This e-flip has been designed to help you tap into that demand, featuring a range of football and sports-inspired promotional products that can drive engagement, increase visibility and create lasting brand connection during key sporting moments. *Source: BPMA (British Promotional Merchandise Association) Sports Fans Research Report, March 2026
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