Selecting the PEN Recipient Make sure the pen you select aligns with your intended audience; for instance what appeals to an executive may not necessarily be the same as what appeals to a student. Budget Take into account your budget and the quantity needed. Additionally, consider whether the promotion might be repeated later in the year. Our prices include a one colour print unless specified otherwise. Please note that giftbox prices are separate, and there are additional costs for setup and carriage. Pen Style Numerous pen styles are at your disposal, including ballpoint pens, rollerballs, pencils, click-action, and twist pens. It’s essential to consider the context of the pen distribution. Pen Colour Consider how your corporate or brand colours will harmonise with the pen’s colour. A dark blue logo may pose visibility challenges on a black pen, whereas it would stand out beautifully on a white pen. Pen Size Certain pens have a rounded or bulbous shape, while others come with rubber grips. This consideration is crucial if you intend to fit the pen into a folder or a pen loop. If you are in doubt whether a pen will fit you can request a sample free of charge. Print Sizing Contemplate the content you wish to include on your pen, a strapline or contact details require more space compared to a logo. If you plan to incorporate a substantial amount of information, opt for a pen with a larger print area. Keep in mind that your logo will need to be scaled down to fit the designated print area. Therefore, if your logo contains intricate details, it may impact the overall print clarity. Print Colour Choosing more print colours will increase the cost. If colour is essential, consider selecting a pen with a coloured body and a neutral print, like white or silver. Additionally, we offer precise colour matching options, using Pantone® references or matching to your letterhead or compliment slip for a seamless look. Artwork We require artwork in a PDF or EPS format, If not, we can offer an artwork re-drawing service, which comes at an additional cost. Rest assured, before moving to the production phase, you will always receive a visual representation of how your final pen will appear. Delivery Think about your delivery timeline, as production times can differ based on the pen model. Several models offer express services, and some can be ready within 48 hours, though this may involve extra charges. Packaging Enhancing your promotional pen with a gift box can elevate its perceived value. Various gift box choices are at your disposal, featuring diverse finishes, shapes, materials, and sizes. Keep in mind that these boxes occupy additional space, which should be taken into account when contemplating storage solutions. Power Products Be on the lookout for the ‘P’ Power products icon, as it signifies models that are eligible for express lead time engraving. 1 2 3 4 5 6 7 8 10 Write When it comes to promotional materials, writing instruments stand out as one of the most cost-effective and impactful choices. There are few occasions where a promotional pen wouldn’t be an ideal addition. Pens are not only practical but also tend to be kept by recipients, continuing to promote your brand long after your campaign concludes. With a plethora of options for promotional pens available, you may wonder where to begin. Below, we outline some key factors to consider: 04 THE PRINTED PEN GUIDE 9
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