Promotional Merchandise 2022

SELECTING THE PERFECT PEN 04 Selecting the Perfect Pen... As a promotional tool, writing instruments are one of the most affordable and effective. There’s scarcely an event in the world that a promotional pen wouldn’t be a perfect fit for. The practical quality of pens means they are retained by the recipient and keep working long after your campaign has finished. There’s a world of choice when it comes to promotional pens. So where do you start? Below are some factors you might want to consider. Ensure that the pen you choose matches your target audience - an executive will not always appreciate the same pen as a student. 1. Recipient There are many pen styles available; ball pens, rollerballs, pencils, click action and twist. Bear in mind where the pens are being given away – a click action pen may not always be the best choice for a conference! 3. Pen Style Think about how your corporate or brand colours will work with the colour of the pen. A dark blue logo on a black pen will be difficult to see, however on a white pen it would work perfectly. 4. Pen Colour Consider how much you have to spend and what quantity you require. You might also think about whether the promotion will be repeated later in the year as we provide discounts for larger quantities. Prices include a one colour print (unless otherwise stated). Giftbox prices are plain, set up and carriage costs are extra. 2. Budget Some pens are bulbous in shape and others have rubber grips. This needs to be taken into account if the pen is to be slotted into a folder or a pen loop. If you are in doubt whether a pen will fit you can request a sample free of charge. 5. Pen Size

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